During Fall 2014, I helped with the redesign process of Ball Bearings magazine as a lead designer with Enterprise Design Editor Katy Jamison, Erika Espinoza and Ellen Collier. At the beginning of the redesign, we soon realized that the magazine didn’t just need a redesign of type, color and overall style: the content also needed to be restructured.

 

 

For some reason, the editorial board at Ball Bearings had eliminated the features section of the magazine. As the redesign team, we helped to bring back the features section, push for stories that are more suited to the readership of Ball Bearings and created a style guide that also better fits the content restructure. Because of this, we stopped thinking of this task as a redesign, and started referring to it as a rethink.

This spring, I was promoted to Enterprise Design Editor, and I am implementing the Ball Bearings rethink with Katy Jamison, the current Art Director, and Erika Espinoza, the current Enterprise Design Editor.